"Information. Can I help you?""I'd like the number of the Theater Guild, please.""One moment, please." Pause. "I'm sorry sir, I have no listing for a Theodore Guild.""No, no. It isn't a person. It's an organization. It's TheaterGuild.""I told you, sir. I have no listing for a Theodore Guild.""Not *Theodore*! *Theater*! The word is *theater*. T-H-E-A-T-E-R!""That, *sir*, is NOT the way you spell Theodore."