Now I understand what marketing is:You are at a party and you see a very pretty girl. You approach her and tell her: "I am very good in bed". That is Direct Marketing.You are at a party with a group of friends and you see a very pretty girl. One of your friends approaches her and tells her: "That guy over there is very good in bed". That is Advertising.You are at a party and you see a very pretty girl. You ask for her phone number. The following day you call her and tell her: "I am very good in bed". That is Telemarketing .You are at a party and you see a very pretty girl. You recognize her, you approach her and refresh her memory by telling her: "Do you remember how good I am in bed?" That is Customer Relationship Management. You are at a party and you see a very pretty girl. You get up, fix your tie, pour her a drink, open the door for her, pick up her bag when it falls and you tell her: "I am very good in bed". That is Public Relations.You are at a party and you see a very pretty girl. She approaches you and tells you: "I heard you are very good in bed". That is BRANDING!!